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Resumé

Objective

A motivated student who demonstrates a strong work ethic and creative ability. Seeking to apply my marketing and design skills as a summer intern in a position in social media marketing in an innovative and growing company.

Education

Winthrop University

Rock Hill, SC | Fall 2016-2020

Bachelors of Science in Integrated Marketing Communication

Bachelors of Arts in Modern Languages: Spanish

 

Universidad de Sevilla

Seville, Spain | Spring 2019

Studied: Spanish and International Marketing

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Professional Competencies

Tuesdays

10:00 am

Brand Management:

  • Successful at building and maintaining a brand for the company by creating a positive image for the brand and developing future growth strategies

Data Analytics:

  • Able to effectively leverage Excel and Access tools such as pivot tables, macros, and complex formulas to gather insights that aid in decision making process

Graphic Design:

  • Experience with producing original graphic design work for online social media platforms using Adobe Suite applications

Academic Experience

Relevant Course Work: Integrated Marketing Communication

  • Management and Leadership, Advertising Principles, Public Relations Principles, Global Marketing

  • Computer Science: Photoshop, InDesign, Excel, Advanced Excel, Access

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Relevant Coursework: Spanish

  • Advanced Grammar and Composition, Intermediate Composition and Conversation, Translation: Culture and Vocabulary

Work Experience

Account Manager | Beyond Marketing

Fort Mill, SC | September 2019- Present

  • Manages social media accounts for 6 clients that total to approximately 10,000 total followers

  • Translates strategic direction into high-quality design within an established brand identity

  • Utilizes all potential mediums to determine the most appropriate means and methods for increasing brand awareness and driving conversions

  • Creates and develops creative marketing campaigns that support the goals of customers and drive lead generation through digital mediums

  • Performs marketing research using data analytics to optimize content growth and engagement

 

Advertising Agency Practicum | Winthrop University

Rock Hill, SC | January 2020- May 2020

  • Managed the development and implementation of multi-platform content and design strategies for the Department of Mass Communication

  • Produced relevant content as well as managed ongoing conversation to engage, convert, and improve brand awareness across all social media channels

  • Attended weekly meetings and worked closely with a photography and videography team to determine priorities for content creation and marketing

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Account Manager Internship | Beyond Marketing

Fort Mill, SC | September 2019- December 2019

  • Researched, wrote and published SEO-optimized blog posts for international skydiving companies and local small businesses

  • Designed and edited the backend of client websites using WordPress

  • Created and managed content for all major social media platforms to increase visibility of brands

  • Designed graphics for blog posts and articles using Adobe Photoshop and Canva

  • Researched information for blog posts and articles, using trusted and reliable sources for reputability

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Afterschool Kindergarten Teacher | Thomas Gymnastics

Rock Hill, SC | September 2017- January 2019

  • Developed daily schedules to include innovative activities which promoted socialization and learning opportunities

  • Effectively managed discipline and behavior reinforcement

  • Communicated with parents and guardians, daily, regarding child’s needs and behavior

Leadership Experience

Director of Membership Recruitment

Sigma Sigma Sigma Sorority | April 2018- January 2019

  • Managed a $1,500 recruitment budget while overseeing expenses incurred during the recruitment season

  • Worked collaboratively with 12 executive board members to enhance chapter programming and maintain strict guidelines for recruitment and chapter marketing activities

 

Chairman of Social Events

Sigma Sigma Sigma Sorority | January 2018- May 2018

  • Planned and organized social events with Sigma Sigma Sigma Sorority and other Greek organizations on Winthrop University campus

  • Proficiently incorporated Excel spreadsheets, Microsoft Word and PowerPoint to relay information to chapter members and monitor event expenses and plans

Skills

Soft Skills

  • Professional

  • Organized

  • Passionate

  • Creative

  • Detail Oriented

  • Active Listener

  • Self Motivated

  • Cultured

  • Open-minded​

Hard Skills

  • Google Analytics Certified

  • Proficient in Adobe Software

  • Proficient in Microsoft Programs

  • Graphic Design 

  • Intermediate Proficiency in Spanish

  • Formal Education in Marketing, Communication, Public Relations

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Mariah Jurow

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©October 2020. All rights reserved to Mariah Jurow. Content should not be duplicated or utilized without permission.

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